‘A Brand Upholding the Values of the Republic’
DeFacto was chosen as a ‘Brand Upholding the Values of the Republic’.
DeFacto was selected as a ‘Brand Upholding the Values of the Republic’.
Turkey’s global fashion brand DeFacto was chosen as a ‘Brand Upholding the Values of the Republic’ by consumers in a special study conducted for the 100th anniversary of the Republic.
The results of the ‘Brands Upholding the Values of the Republic’ study, conducted in collaboration between Marketing Türkiye and Aksoy Research for the 100th anniversary of the Republic, were announced at the Republic Ball with the participation of business leaders. In the study, conducted through consumer votes, DeFacto was chosen as a ‘Brand Upholding the Values of the Republic.’
Speaking at the Republic Ball, organized for the 100th anniversary of the Republic, DeFacto CEO İhsan Ateş said, ‘As the DeFacto family of 15,000 people, we are working in line with our leader’s vision of elevating our country to the level of contemporary civilizations. On the path illuminated by Atatürk, we are proud to fly our flag in exactly 100 countries during the 100th year of our Republic. We will continue to work with determination and effort to make our brand a global name present in 180 countries, thereby increasing our contribution to our historical responsibility.’ İhsan Ateş also extended his gratitude to the teams at Marketing Türkiye and Aksoy Research, as well as the consumers who selected DeFacto as a ‘Brand Upholding the Values of the Republic.’
The study, conducted in 26 provinces chosen from different regions of Turkey with the participation of over 1,000 people, identified brands that consumers associated with concepts such as investment in people, innovation, progressiveness, originality, institutionalism, equality of opportunity, and solidarity as ‘Brands Upholding the Values of the Republic.’
About DeFacto:
Founded in 2005, DeFacto operates with the vision of becoming a global fashion brand. With over 500 stores, DeFacto connects with customers worldwide and serves hundreds of millions of consumers through its online operations. As a pioneer in the ready-to-wear sector, DeFacto is not only a global fashion brand but also operates as a technology company. Under the DeFacto Technology umbrella, the company develops omni-channel technology infrastructures with a team of over 300 developers.
The brand responds to consumer demands and expectations by introducing sub-brands such as DeFacto COOOL, DeFacto FIT, DeFacto Modest, DeFacto LIFE, DF Plus, and Fall in Love to customers worldwide. DeFacto is also a signatory of the United Nations Global Compact and the Women’s Empowerment Principles (WEPs) and a member of the Better Cotton Initiative, demonstrating its commitment to both social and environmental responsibilities. The brand shared its 9th Sustainability Report with the public in 2022.
Source:https://www.bloomberght.com/defacto-cumhuriyet-degerlerini-tasiyan-marka-secildi-2340035